Naming
Branding
Brand Strategy
Collaterals
2024 • Houm
An emphasis on brand storytelling
Houm's branding is a harmonious blend of tradition and modernity, reflecting the essence of its artisanal cuisine. The name itself evokes a sense of warmth, comfort, and homeliness, inviting patrons to experience a culinary journey that is both familiar and extraordinary.
Client
Rishabh Goel
Industry
Food & Drink
Duration
3 weeks
• Brand Identity
Solid brand assets
The logo features a hand-drawn word mark in a playful, slightly uneven script, evoking a sense of handcrafted charm. A palette of rich, earthy tones – including deep terracotta, forest green, and golden yellow – is complemented by pops of brighter hues like berry red and sky blue, reflecting the diverse colors found in fresh produce and spices.
• Design
Bespoke Illustration, Bespoke Outcome
These illustrations, rendered in a loose, dry ink style, add a touch of artistry and reinforce the brand's commitment to using naturally sourced ingredients.
• Sustainability
Organic Approach
From the recycled paper used in menus to the eco-friendly packaging, every element of the branding reflects their dedication to sustainability and connection to nature, that resonates with food lovers and conscious consumers alike.
• Approach
Engage the local community
Houm's messaging focuses on the quality, authenticity, and sustainability of its ingredients. By highlighting the story behind each dish and the passion of its chefs, the brand aims to connect with customers on an emotional level.
• Extending the brand
Behind the kitchen doors
Social media content is a mixture of behind-the-scenes glimpses of the kitchen, showcasing the fresh harvest, day-to-day specials and the faces behind Houm, fostering a sense of community and connection.
